EnglishWise

Over the past 7 years, EnglishWise has been a saving grace for stressed-out students struggling with exams. They along with their 80+ staff have helped more than 25,000 students pass the PTE exam across 7 cities in Australia and New Zealand.d thousands of students to achieve their desired score in very little time.

With enormous experience in tackling the PTE exam, Edu Master has successfully become the first automated PTE Academic centre that allows students to take a real mock PTE test and receive results almost instantly.

Industry

Online Education Courses

Marketing Platform

Facebook Ads, Click Funnels & Active Campaign Email Marketing

CLIENT OBJECTIVE

  • EnglishWise had already established itself as a leader in English training in Australia, and specialize in training for PTE, IELTS, NAATI, and more.
  • With more than 7 locations and a team of 80+ professionals, the business was already well established. However, despite naturally growing an audience over the years, they still weren’t using FaceBook ads to their full potential.
  • With more than 7 locations and a team of 80+ professionals, the business was already well established. However, despite naturally growing an audience over the years, they still weren’t using FaceBook ads to their full potential.
  • They needed help allocating their new and increased marketing budget of $50,000 per month on ads, and also needed an automation system that could follow up with leads, connect with the target audience, and send qualified leads to their consultants who would provide the ideal educational course for the student.Their overall goal was to offer their course to international students all over the world using their online portal.

THE STRATEGIES THAT WE USED:

Created urgency

  • Used special offers for a wide audience that already knew the brand.
  • Created an irresistible offer to attract the target audience using offers
    and testimonials as lead magnets.
  • Performed multiple split testing of campaigns using ad graphics,
    videos, and ad copy that resonated with the target audience.
  • Optimised the winning ads and scaled them up.

Remarketing and follow up system for warm leads

  • Detailed tracking and analysis.
  • Used a Funnel to collect leads and remarket the paid course using a follow up system.
  • Email and SMS marketing follow up system to continue to follow up with leads and establish the brand as an authority in the field. This made the students believe in the product which led to more purchases and course subscriptions.

In-depth Ads management

  • Created audiences using custom and lookalike audiences.
  • Targeted people based on their affinity interests and online buying
    behaviour.
  • Attribution analysis and ongoing ad optimisation at all 3 levels.
    TOFU, MOFU and BOFU

Results in the first 3 months

Leads

11,258

Cost per lead

$11.9

Potential Sale Value

$2.500,000

Want similar results to these?
More traffic? Better ROI?
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CLIENTS TESTIMONIAL

“Our revenue increased by $30,000 in the last 3 months. If you are a
motivated and hungry business owner who wants quality leads, then
Adwise is your go-to place.”