Industry
Cafe
Iconic Café Bankstown
Iconic Bankstown is a popular café located in a busy shopping centre in bankstown, offering aromatic authentic coffee and food that shoppers can’t resist. They serve breakfast, lunch, and dinner, plus accommodate vegans and health conscious people with a variety of fresh options.
Website
NA
Marketing Platform
Facebook Posts Management
CLIENT OBJECTIVE
- Iconic is a 12 year old café in Bankstown Central Shopping Centre. As an established brand, they wanted to expand their reach through social media in order to be more visible to local patrons.
- The café also had a new menu being launched and wanted to showcase several new dishes, as well as demonstrate their unparalleled service and friendly environment perfect for the busy shopper. The overall aim was to manage the brand and create local awareness.
- Iconic Bankstown needed help with leveraging social media to reach more local customers while also saving money. AdWise recognized the authenticity and appealing visual aesthetic of the cafe, and decided to use a highly effective social media strategy to reach a larger audience.
THE STRATEGY THAT WE USED
Photo shoot
We conducted a photoshoot to get eye catching images of thecafé’s food and ambience.
Frequent posting
Regularly posted on the page with hashtags that resonated with
the target audience
Special offers
Promoted high value offers among the cafe’s local audience to increase page likes and followers of nearby customers.
Set up a QR scanning code for people to enter into a contest to win a pair of Louboutin shoes
Results in the last 12 months:
The café was awarded the Retailer’s Choice best social media
presence by Bankstown Central Shopping Centre
Page likes
2,500
Store traffic
Doubled
More traffic? Better ROI?
Why not trust the professionals?
Book a FREE strategy session with the AdWise team now to learn how we can take your business to the next level.
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